The logo design for Tea Party should project and reflect the clean, intelligent, and natural feel of Tea Party's customer and it's product.

The challenge is producing a logo that subtly reflects an Asian influence and Zen-like values of "less is more", while maintaining a "tea" focus. This goal is accomplished by the use of a typeface in the logo of a simple style with an Asian stroke. This design aligns with the more sophisticated tastes of the target market. Furthering the typeface component, is the use of selected colors from the defined palette for Tea Party. The round teacup drawn with the stroke of a Fude brush continues the Asian theme and unifies the logo.