Image Selection for Tea Party

Images for Tea Party, an Asian Teahouse, were chosen to reflect the target market, and mission. Colors from nature, earthy tones mixed with limited strong floral colors would be appropriate for the target market. Images containing “living greens” such as plant images are ideal. Natural, leaves that have Asian connotations are perfect to represent the clean and natural nature of fresh green teas as well as appeal to the environmental sensitivities and preference of Tea Party’s customer.

There are many possible types of images to use in representing Tea Party’s product. These include various types of drawings from pictographs to simple silhouettes to lines, like those used in the logo. However, photographs with the wide variety of adjustment, composition, and enhancement offer an ideal medium for communicating Tea party’s message to the target customer. By transforming the base images, licensed as well as produced by the designer, Tea Party’s message can be effectively communicated to it's target customer.. As an example, cropping an image to focus on particular Asian-looking plants, adjusting the color to match the hues of Tea Party’s I.D. Program colors or creating a blurred or soft-focus to provide a more soothing mood. The modified images chosen are displayed for your review.