Advertising Design

When creating advertising designs based on images and text many possibilities exist for combining elements to achieve the end result, effectively communicating our message to Tea Party’s target customer. Text or images alone can be used with good effect but designing the adverstisement to produce a result that is much greater than the sum of its parts will be ideal. This synergistic result is known as “Gestalt”. Gestalt theory says that effective combinations of elements, when perceived by a person, will have much more impact than the sum of the individual items alone. A useful example is a series of images, viewed alone they are just a set of images. When placed in time order and sequentially presented quickly to a person, they become a living movie. The intersection of the presentation method of the images with the human mind is perceived as a scene in the real life of the person . The result is much more effective communication of the message than the sum of the parts. Considering Gestalt theory in our advertising design can have similar results.

Design 3 is a simple design combining the Tea Party logo and a bracketed “Escape” to simply communicate the feeling of a visit to Tea Party. The brackets provide an interesting variation and contain a double meaning for our mostly computer-literate target market. The use of our colors and grid design is important for consistancy.

Design 2 effectively communicates, via a collage of images, the feeling of a visit to Tea Party. The Gestalt is evident and results from the combination of images selected that form the warm, relaxed and social “feeling”.

In design 3, the simple addition of the word “Escape” over the image more than doubles the impact of this design. Now the ad communicates both the relaxation and “escape” from a structured, computerized world, which is a compelling thought for our target market.