Visual Program and Collateral Materials

 

Post Card

The post card is for announcing the new location. A view of some of the seating is included in the photograph on the front. The back side of postcard has a special offer highlighted. Here, we are avoiding looking too much like a coupon. The promotional offer is tastefully presented, setoff with a stroke similar to the tea cup in the logo.

Menu

Menu format for Tea Party. This format maintains the clean and open image, reflecting the impression we wish to leave with our target customer.

Brochure

"Tea Tips" informational brochure on Tea preparation. This format for informational materials is adaptable for other uses as well. The brochure is a tri-fold mailable or "pick-up" piece, printed on both sides. This design expands on the elements chosen for tea party and introduces a photographic background of a tea cup. The orange color adds vibrance and energy. Outside of the tri-fold brochure